With the contribution of Rob Fenton, Director of UX & Brand @Singulier “Over the last 10 years design-led companies have maintained significant stock market advantage, outperforming the S&P by an extraordinary 211%”* Yes, businesses should think less about design as a cost & more as a profit center. Are you wondering what is a design centered business ? Does your business put enough emphasis on design ? What are the 2–3 best in class examples ?